Gustave Lebon - Psychology of Peoples and Masses. Gift book bound in leather.

An immortal book, first published back in 1895 – and still remains relevant.

The book on the basis of which more and more new advertising, political and media technologies were created, are being created and will be created.

A book that any politician, journalist, PR man or just a person who does not want to become a wordless victim of propaganda should know by heart.

Ideas-dogmas and religion as a way to influence the masses, the influence of propaganda on the mood of the crowd, ways to inspire the masses with any, even the most harmful and destructive, ideas - these are just a few of the brilliant and cynical insights of Gustave Lebon, a man who, among other things, is the author of the aphorisms "The masses respect only force"and "The crowd goes not to those who give it the evidence, but to those who give it the illusion that seduces it."