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From eight years leading Ford to rescuing Chrysler from the abyss
"Career of a manager"
Lee Iacocca is a living legend of American management, a determined businessman who, having pulled Chrysler out of the abyss, became a TV star and the man many expected to become president of the United States.
The son of an Italian immigrant, Lee Iacocca grew up at Ford to become president and headed it for eight years. However, intrigues in the upper echelons of management almost ruined his career.
In his usual sarcastic and critical style, Lee Iacocca tells the reader the story of his own life, showing how he overcame obstacles and became who he is today.
Book price: 18,000₽
The price of the book in a gift box made of genuine leather: 25,000₽
