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How Ecclestone turned Formula 1 into a global spectacle and high-speed business
Tom Bauer is a British journalist and writer, known for his "unauthorized" biographies, including books about Gordon Brown and Richard Branson, as well as the book Broken Dreams about corruption in English football. He worked in the Panorama program on the BBC.
Bernie Ecclestone has transformed Formula 1 from a competition of enthusiasts into one of the most popular spectacles on the planet. He is often called a cruel, ruthless and cunning leader. His life path is littered with scandals and accusations. How did he manage to achieve such a dizzying success? What are his principles and management credo? Read this book and you will learn all about business at high speeds and about the history of one of the brightest entrepreneurs in the world.
For many months of work on the book, the author, the famous journalist Tom Bauer, had the opportunity to communicate closely with Ecclestone himself, his friends and almost the entire management of Formula 1. He managed to delve very deeply into the life of the most successful entrepreneur in the UK.
"I'm not an angel," Ecclestone answered questions about himself with a smile.
